Home Staging 101:  The Virtual 1st Impression

Home Staging 101: The Virtual 1st Impression

Did you know that 83% of consumers begin searching for items they want to buy online?  That is for all types of items from clothing, to appliances and even new cars.  That number increases to more than 90% for people who are house hunting.  The days of buyers “doing a drive by” to check out a house are fleeting when they can review homes from the comfort of their sofas on their computers and handheld devices.

So, why is this important?  It means that the 1st impression of a home on the market is made online.  Our society is technologically and visually driven so it is important that the visual story of your home is being told clearly through the photos.  If they do not look good in the online listings, the perspective buyers will click away from the listing as quickly as they clicked onto it.

Here is a little test…

Do you think busy home buyers would rather take the time to look at these homes?

Or these?

When you combine well staged rooms that are organized and show their purpose, add loads of great photos, and have a fantastic write up you will create the best and strongest 1st impression possible – one that will pull perspective buyers off the couch and to the home for a showing.

TIP:  Take a look at homes in your area that are your direct competition to see how your photos and listing “stack up” against them.  This will help you determine whether your marketing is on target or may need some changes/updates.

Home Staging 101:  The 90%

Home Staging 101: The 90%

Did you know that only 10% of people, including your perspective buyers, are able to visualize how an empty room would look when furnished?  The same applies to rooms that have an overwhelming amount of furniture or distractions (clutter, personal items).

This means that 90% need to be “shown” how rooms would function for them in order for your listings to seen at an optimal level – both online and in person.

Master Bedroom

In this example the “before” photo was the first impression, seen in the online listing.  It was benign with no sense of space.  If buyers had moved beyond the online view, to do a physical walk through, they may have wondered:  “Will our furniture fit in here?” or better yet…”How?”.

With the addition of a bed it made it obvious to the buyers the a queen or king bed would fit in the room comfortably with plenty of room for dressers and more.  It softened the space and created a more inviting feel.  These are the emotions that you want to capitalize on when you are selling.  You want them to feel like they just walked into their new home.

Conversely, here is an example of a room with an abundance of furniture and busy patterns:

Before_After Craft Room

It was hard to “see” how spacious the room was because it had been filled with furnishings that were not in use.  It was recommended that the seller pack away their personal items and move the excess furniture pieces to storage to open up the room.  One end of the room is a great craft area, complete with an island and plenty of storage while this end of the room now shows a study space as well as a bedroom with the use of a futon.  It is very clear to buyers that this room is very versatile.

If you want your home to stand out among the competition, keep this statistic in mind as you prepare for your listing photo session and subsequent showings.  If you have 10 potential buyers come through your home, make sure that you are visually reaching all 10, not just 1 of them.  Your chances of receiving an offer will increase significantly if you are reaching everyone!